One of the more notable Apple, Inc. marketing slogans is “It just works.” While the slogan was used to market Mac OS X, many users have found that it is apropos to most Apple products and services. A contributing factor for the “just works” trait of Apple’s technology is the focus on user experience first. I previously wrote about user experience and removing user annoyances, and this really gets to the heart of the matter for me. I am a Linux expert and systems administrator by day. However, when my work day is complete, I am a user of technology at home, and as an end user of technology, the last thing I want to do when my work is complete is come home and do more work, so I have a requirement that any technology I use as a consumer and creator in my home must “just work”. Not only must the technology work with minimal interruption, but it must also fit into my workflow that I have developed over the years. In my case, that workflow is heavily Mac-centric. The reason for this is that my first Mac jump started my creativity, and I’ve become accustomed to the tools and processes that came about as a result of my working on a tool that got out of the way and allowed me to create things.
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