Viewers who haven’t thought much about how all that food in the grocery store got to be there will likely find it hard to toss a few packages of pork chops and some Froot Loops in the cart and call it a day. Some viewers will undoubtedly look away during the meat cutting and processing scenes. For parents the eye-averting moment will come during repeated slow-motion scenes of a 2-year-old’s last vacation. His mother, now a food-safety advocate, explains in a tearful voice-over the gruesome details of his death after he ate hamburger tainted with E. coli.
The problem with movies of this sort has always been the weak attention span of the “typical American consumer”. I can only hope that some open-minded folks will take the time to watch the film, but like “Super Size Me” and “Fast Food Nation”, this title may languish in the documentary aisle of the fast decreasing population of video stores.
I realize that there is always bias, but many Americans have taken the “ignorance is bliss” route with regard to food for far too long. The issue is not entirely animal rights or saving the planet, though you could certainly pursue that aspect of our food.
The issues that I believe are important at this juncture are realizing what is in our food, and why food is priced as it is. You’d think we the recent collapse of the financial behemoths people might start to look at these other mega-corporations and question ethics and motives.
Alas, we’d rather mourn the bad news when we hear it from our local news anchor than open our eyes to reality. As for the movie, I am excited to go see it. I’m lovin’ it.