John Gruber on Project Natal

Have you ever noticed that when Microsoft makes a product announcement that people actually get excited about, it’s almost always for a product that isn’t scheduled to ship for a year or more? The Project Natal demo sure looks cool, but Microsoft has long ago burned through its “cried wolf” credibility for me. This thing is vapory even by Microsoft’s standards. Let’s see it when it ships.

John has it right. Microsoft needs to take at least one page from the book of Apple marketing tricks and stay silent until a release is imminent. Or as Shakespeare wrote, “Seal up your lips, and give no words but mum.”

Whose product announcements garner more excitement than Apple’s? By the time Project Natal is finished (if ever) and ready for the spotlight, Nintendo will have already released the next version of the Wii-mote, and who knows what else.

Microsoft could miss the boat on this. Or should I say, “Miss the ship”?