A few years ago, Yale University did a study which revealed the twelve words in this post title as the most powerful words in the English language. Marketers were quick to add a powerful thirteenth word — free. Internet marketing has managed to severely dilute the efficacy of the word “free”, but it still manages to get people’s attention whether it is on a billboard, a web ad, or a newspaper circular.
Ashley Morgan at Upstart Blogger makes a good point about driving traffic to your blog by giving something away for free.
> Physical swag, like free iPhones [and] MacBooks always draws the crowds, but thankfully for all those bloggers who can’t, or simply don’t want to, want to dig deep into their pockets it’s free downloads that really make the page counters spin. Instant gratification is the name of the game.
Indeed. Even the mention of something free on your site will draw traffic from Internet searches. I would not be surprised to see this post grab a fair share of incoming traffic thanks to that one simple word. Who knows what the title and the tags will do.
So What Am I Giving Away?
Okay, there is a little something to share, but you must read on to get to it.
Upstart Blogger will occasionally do a premium giveaway contest, but the traffic is really maintained by the free WordPress templates, the Futurosity Magazine theme being one of the most popular.
I wrote about Avon Blake before. The irony is that the post involved a free iPhone. He dropped off the map for a short while, but now Avon is back. This time, he has set his sites on Tim Ferriss of Four Hour Work Week fame.
> Picking up on some of the wisdom shared over at Upstart Blogger I’ve decided to give away free copies of The Four Hour Work Week by Tim Ferriss, the unabridged eight hour audio book version and a handy PDF version that you can print or read on screen.
> Why am I doing this?
You can read more about it on his Four Hour Work Week post. Did I mention that the post also has instructions for a free give-away?
The other benefit to this type of post is the amount of backlinks it generates. Often, the revenue can far outweigh the cost of the item being given away. Of course, giving away a copyrighted audio book and PDF for free raises some ethical questions, so it will be interesting to see if anything comes of this contest.
Perhaps the goal is to get the attention of Tim Ferriss and provoke a public rebuttal on his blog. Could you imagine the traffic that could bring? How does that old saying go?
Any Publicity is Good Publicity
This is especially true if you’ve got good marketing in place. After all, even the bad news can bring in potential customers.
So how about one more contest?
Christopher Ross has a great contest for creative types. He is giving away $1000 and a copy of Adobe CS4 Creative Suite. It gets better. There will be more than one winner. The breakdown looks like this.
It is called the Winter Wonderland Flash Animation Contest. Be sure to read all of the rules and get your entry in.
Onward and Download
> I’d like to invite you to join a members-only tribe. A tribe for marketers, for leaders, for those focused on building communities or creating products or spreading ideas.
> This online community will live on a site we’ve created that will feature blogs, forums, social networking, comments, photos, videos and a job board. And it’s by invitation only until October. Spots are limited and early members get privileges and bragging rights.
Part of the membership involved pre-ordering his new book, Tribes (which I am currently reading), and then participating in the community. It was well worth the investment of ~$14 in the book. The community has given back tenfold or more.
But I’m not here to tell you about an invitation-only community where the invites have closed. I want to share with you one of the results of this awesome group of people. I received an e-mail today from Seth. It read as follows.
> In honor of today’s publication of my new book, Tribes, I asked the people who joined the online triiibe group to write an ebook.
> And they did. It’s more than 240 pages long, and it’s free.
> Context: Three months ago, I posted just once about joining a private online group (it’s on Ning… sort of like Facebook, but by invitation only). Well, quite a few people joined in, and about 10% became seriously active. On good days, there’s a new post every minute or two. There are hundreds of groups, thousands of discussions and a lot of energy. The triiibe taught me a great deal about the dynamics of a group, and they’ve been a terrific resource, not just for me, but for each other. This ebook represents some of their thinking. The group remains closed, but feel free to start one of your own.
> PS the photos on the inside flap of the book are not just the people in the triiibe. They are every photo I could squeeze in that got sent to me by readers in May. I have to confess I’m inspired every time I see it.
> You can get it from the link above. Feel free to share it or post it or print it, but please don’t sell it.
Once again, there is that word — free.
Please, download and read The Tribes Casebook.
You’ll love it. I guarantee that you will find proven results within. You can read it in the comfort and safety of your own home. It may not improve your health, but you will save money because it’s free, and the discovery of some great ideas along the way make this easy to read new eBook a no-brainer to download.
The Tribes Casebook