★ ‘I Am Rich’ for the iPhone

I Am Rich
I Am Rich

(via allovertheInternet)

Consumption is a way of life in the United States of America. Whether it be food, drink, or the lat­est gad­get to splash across the wide-screen, plasma, high-definition tele­vi­sion screen, peo­ple of all walks of life are called upon to open their wal­lets to keep the econ­omy strong. It is a lifestyle.

In the midst of this lifestyle, the iPhone has risen to the top of the heap as the gad­get icon of the year for 2008. If you’re any­body, then you’ve got an iPhone and you flaunt it. The prob­lem is that almost any­one can afford an iPhone thanks to the price drop that accom­pa­nied the release of the 3G ver­sion ear­lier this sum­mer.

So how do you stand out in the crowd if the entire crowd has an iPhone? Well, if you aren’t fab­u­lously wealthy, but just mildly rich, Armin Heinrich has just the appli­ca­tion for you. It’s called “I Am Rich”, and it will cost you a pal­try $999.99 USD. The author describes his appli­ca­tion.

The red icon on your iPhone or iPod touch always reminds you (and oth­ers when you show it to them) that you were able to afford this.

It’s a work of art with no hid­den func­tion at all.

After press­ing the (i) on the main page, a secret mantra will be shown. This may help you to to stay rich, healthy and suc­cess­ful.

I Am Rich screenshot
I Am Rich screen­shot

While some are out­raged at the idea of this appli­ca­tion being allowed on the Apple App Store, oth­ers think it is just plain ridicu­lous and stu­pid. I think the appli­ca­tion is a work of genius and is bound to gen­er­ate a few sales for the author ((However, it appears that the appli­ca­tion has been removed from the App Store)).

I have long felt that cor­po­rate America views con­sumers as walk­ing wal­lets. Based upon our behav­ior, I can see why this is the case. We pur­chase with reck­less aban­don. We fall prey to all forms of adver­tis­ing and mar­ket­ing, and if some­thing goes wrong with our pro­duct or expe­ri­ence, we gripe and com­plain.

Then we turn right back around and patron­ize the same com­pa­nies with­out a thought toward whether or not we have been heard. The art of the boy­cott has been lost in this coun­try. Let me say that again.

The Art of the Boycott is Lost

Just a lit­tle some­thing to think about. Morality based boy­cotts are com­mon on the end of the pro­duc­ers, but con­sumers have seem­ingly for­got­ten how to affect change in a com­pany. In America, tak­ing your dol­lar some­where else makes a com­pany take notice and can sway them to cor­rect the prob­lems.

Try it some­time. If you receive less than sat­is­fac­tory ser­vice or a defec­tive pro­duct, take your busi­ness else­where. Not only does it get the mes­sage across, but it is a very empow­er­ing act.

But What About That iPhone App?

I was won­der­ing to myself what the mantra might be. I came up with the fol­low­ing idea.

  1. Develop an iPhone app that does noth­ing, but looks shiny
  2. Price it for exclu­siv­ity on the App Store
  3. Profit!

So what do You think the “I Am Rich” mantra is?


The LA Times has writ­ten an arti­cle that says 8 peo­ple man­aged to pur­chase the “I Am Rich” appli­ca­tion before it was removed from the App Store. It also looks like the devel­oper wants to keep it listed and is hav­ing a hard time con­tact­ing Apple to get it back into the store.

Apple, which didn’t respond to requests for com­ment, appar­ently had some prob­lems with I Am Rich. After ini­tially approv­ing it for dis­tri­b­u­tion, the com­pany has since removed it from the store.

Heinrich, a German soft­ware devel­oper, has yet to hear back from Apple con­cern­ing the removal. “I have no idea why they did it and am not aware of any vio­la­tion of the rules to sell soft­ware on the App Store,” Heinrich said in an e-mail to The Times on Thursday.

But Apple couldn’t pull it down before curi­ous aris­to­crats had pur­chased it — eight times. Six peo­ple from the U.S., one from Germany and one from France dropped a grand for the gem in the first 24 hours it was avail­able, Heinrich said. That’s $5,600 in rev­enue for Heinrich and $2,400 for Apple, which col­lects 30% of each sale for “store upkeep.”

In the e-mail, Heinrich said there seemed to be a mar­ket for the pro­gram. “I am sure a lot more peo­ple would like to buy it — but cur­rently can’t do so,” Heinrich said. “The App is a work of Art and included a ‘secret mantra’ — that’s all.”