I can’t recall exactly how I first came across Jo Beaufoix’s blog, but ever since I landed on it, it has been on my site list here. Perhaps it has something to do with the fact that she is a writer, or perhaps it is her ability to portray life through her writing, but Jo has a knack for making her audience laugh.

Jo Beaufoix’s blog is the most popular outbound link here at Indigo Spot. That may be purely because of the curiosity factor. I mean, after all, it is a unique name that sticks out in a line-up, but when competing with links to sites such as 43 Folders, Daring Fireball, Upstart Blogger, and Zen Habits, it is impressive that even my meager traffic hits that link the most. And by the most, I mean four times as much as the second most popular link, which is Put Things Off (an awesome site in its own right, written by Nick Cernis).

Being a personal blog, Jo Beaufoix has the luxury of being about everything and anything and even nothing much at all depending on the writer’s mood. Lucky for us, her mood is often witty. If she hadn’t been on the ball, I would have never found the [wikiHow][8] article on [How to Be Comfortable Showering in Front of People][9]. Sure, the article is funny on its own. Some people may even find it practical. I prefer Jo’s perspective on the subject.

She writes about it in [Wiki-how does it again][10]. I don’t want to ruin the article by quoting the good bits, so here’s a sample to get you started, after which you should really click that link above and read it… and then bookmark her site and subscribe to the RSS feed.

Where was I? Oh, right.


Let’s do a quick survey shall we?

I am so glad you asked. The web is full of sites that tell us [how to write effective blog posts][11],  [the effects of writing well on blog performance][12], [how to get more subscribers][13], and [what to write about to garner more readers][14], but while these are all excellent articles on proven techniques, there is something more to the formula. I propose that the following traits make for a blog that has stickiness and that is just plain better than the rest.

A talented professor I know wrote,

My guess is that if you have read this far, then you probably do care. About what, exactly, is anyone’s guess. No matter. There is a more important question to answer.

What do you think makes a “better” blog/blogger?