The $300 Million Button
by Ian W. Parker on January 22, 2009
User interface design is one of my big interests. I do not talk about it much because I have so many pet peeves with interfaces. The irritation factor is high.
However, once in a great while, somebody gets it right, and there are grand “A-ha!” moments to be shared by all. This time, the interface improvement involved a single button and a huge boost in company sales.
Check out the $300 million button [via Shawn Blanc, via Derek Powazek]
4 comments
That's amazing because I am DEFINITELY one of those people. I hate being forced to register just to buy something.
by Hayden Tompkins on Friday, 23 January 2009 at 02:01 #
Me, too. Particularly if I am in a rush. The only online retailer that could re-build a clone of me from my profile is probably Amazon, but there's a trust relationship there that was built over a lot of time.
by Ian Parker on Friday, 23 January 2009 at 17:40 #
Delayed comment here, but that article was great! Simplicity is key…which is what their registration form seems to already be. Clear instructions may even be better! Great move on their part, I know that I sure hate registering all over the web, especially when you infrequently purchase from one location and fear that you may face the risk of being spammed.
by wjfuoco on Wednesday, 11 February 2009 at 03:21 #
Exactly. Textbook case of good web design. Hell, just good user interface design.
by Ian Parker on Wednesday, 11 February 2009 at 16:52 #